Meet the Team
Built by photographers and engineers who understand the pain of manual photo organization.
RaceTagger was born from a simple frustration: spending more time tagging photos than actually shooting them. Our founding team combines deep expertise in motorsport photography, computer vision AI, and software engineering to solve real problems for professional photographers.
We're photographers first, technologists second.
Every feature in RaceTagger exists because we've personally experienced the need for it.
Core Team
Federico Pasinetti
Professional motorsport photographer and full-stack developer with over 10 years of web development experience. After a decade building web applications, Federico transitioned his focus to professional motorsport photography 7 years ago, specializing in automotive and racing events. RaceTagger was born from his firsthand experience manually tagging tens of thousands of race photos.
Luca Martini
Professional motorsport photographer born and raised in Italy's Motor Valley. Luca brings extensive experience from covering Ferrari Challenge championships and Ferrari Finali Mondiali events. As a key advisor and beta tester, he provides invaluable real-world feedback on RaceTagger's workflow integration, helping shape features that meet the demanding needs of professional motorsport photographers.
Mattia Apostoli
Digital Project Manager with 14+ years of experience in digital transformation, e-commerce, and SEO strategy. Mattia's expertise in digital sales platforms and commercialization strategies will help RaceTagger expand beyond photo organization into integrated sales and delivery solutions for professional photographers.
Advisors & Supporters
RaceTagger is supported by experienced advisors from the photography, motorsport, and technology industries.
Photography Industry Advisors
Guidance from professional motorsport photographers with decades of experience at F1, WEC, IndyCar, and MotoGP events worldwide.
Motorsport Partners
Active partnerships with racing series organizers and teams to ensure our technology meets the real-world demands of professional motorsport.
Business Mentors
Advice from successful SaaS founders and Y Combinator alumni on scaling B2B software businesses and go-to-market strategy.
AI Technology Experts
Technical guidance from leading researchers in computer vision, OCR, and machine learning to continuously improve our detection models.
Join Our Mission
We're always looking for talented engineers, photographers, and product people who want to build the future of creative workflows.
Open Positions
Get in Touch
Have questions about RaceTagger or want to learn more about what we're building?